Jessica Gaona

About the Creator

Caregiver by Day, Beauty Girl Always

I'm a 27-year-old married Latina living in Palmdale, CA, balancing a full-time career as a private caregiver for special-needs children with a genuine love for skincare, beauty, and documenting the real, unfiltered moments in between. Getting ready in the morning is my self-care — even when I'm running on five hours of sleep before a 6am shift. That's the tension my audience knows and loves: the glow-up happening in real time, not in a perfect studio.

My content lives at the intersection of practicality and joy. I test what I actually use, share what genuinely works for my skin and my schedule, and talk to my community the way I'd talk to my amigas. Whether I'm walking through a double-cleansing routine that saved my dry skin or vlogging an after-work Starbucks run with my sister, the through-line is always authenticity.

I'm proudly Chapina, a dog mom, a wife, and someone who finds beauty in the small moments of a full, sometimes chaotic life. My audience follows along because they see themselves — and that's the relationship I protect most.

What I Create

Content Pillars

Focus Pillar

GRWM: Real Routines + Soft Glam

This is where beauty meets real life for Jess's audience. Her GRWM content draws above-average comment engagement because viewers recognize their own rushed mornings, long shifts, and tired-but-trying energy in hers. Your brand can become part of a daily ritual that her audience has already decided matters — not a luxury, but a necessity that makes hard days more bearable.

Getting ready for a 6am caregiver shift: 5-minute skincare + soft glam routineChitchat GRWM: what I'm watching, what I'm using, what I'm dreading this weekDate night look from a 10-hour shift day (yes, it's possible)Quick blush and freckle moment for an errand day when you still want to feel cute

0.205 engagement across 35 posts

01 0.17 engagement across 54 posts

Honest Reviews & Routine Edits

Jess's audience comes to her reviews for one thing: a real verdict. With over 50 posts in this format, she has built a reputation for clear, personal takes — keep or pass, works or doesn't — that drive active discussion in the comments. This is where your audience discovers what's actually worth buying from someone whose skin type, schedule, and budget mirror their own.

Testing three mascaras back to back so you don't have toFirst impression of a K-beauty rice cleanser: does it actually leave glass skin?Wear-time test: lip stain edition — let's see how this one holds up through a shiftSide-by-side: the viral version vs. the dupe I found for half the price

02 0.155 engagement across 96 posts

Life Lately: Soft Lifestyle + Personal Updates

With nearly 100 posts in this pillar, Life Lately is Jess's most consistent community-building format — and consistently her most human. Her caregiver vlogs, dog mom moments, after-work treat runs, and marriage snapshots attract viewers who stay because they care about her, not just the products. Brands that show up here feel like a natural part of her world, not an ad break.

A normal/not normal day: doggies, a dupe haul, and dinner with my husbandAfter-work vibes: what I grabbed at Target and what I'm making for dinnerCaregiver summer update: three kids, one tiny backyard, and a lot of snacksDog mom morning: getting ready while my fur babies absolutely refuse to cooperate

Routine Lab: 30-Day Results (Skin, Hair, Gym)

For brands whose products tell a real story over time, this format offers something rare: documented, committed follow-through from a creator whose audience trusts her honesty. While Jess's community responds most enthusiastically to immediate results, a well-framed 30-day partnership anchored in her fitness journey or skincare transformation gives your brand a dedicated narrative arc that short-form content rarely delivers.

30 days of double cleansing every night — here's what actually changedOne month of protein and gym: the honest body and energy updateTesting a K-beauty hydration routine for a full month through caregiver shift skin stress30-day hair mask challenge after bleach damage: is it worth it?

Caregiver by Day, Beauty Girl Always

Creator Profile

Content Pillars

GRWM: Real Routines + Soft Glam

If Jess's community sounds like your customer, I'd love to talk about how we can build something that actually fits into her life — and theirs. Reach out at jessicagaona1619@gmail.com and let's find the right fit together.