Creator Media Kit · Instagram · @jgaonaxo · Tiktok · @jgaonaxo

Jessica Gaona

Jess brings brands into the real mornings of a working Latina woman — where skincare, soft glam, and genuine daily life intersect with an audience that actually shows up.

GRWM: Real Routines + Soft Glam Honest Reviews & Routine Edits Life Lately: Soft Lifestyle + Personal Updates Routine Lab: 30-Day Results (Skin, Hair, Gym)
Jessica Gaona
Jessica Gaona
5.0K Followers
11.1% Engagement Rate
790 Posts
4 Content Pillars

Beauty Girl by Nature, Caregiver by Heart

I'm a 27-year-old Guatemalan-American caregiver based in Southern California, and my content was born out of those 6am mornings when getting ready felt like the one thing that was entirely mine. Beauty has always been my reset — whether I'm running on five hours of sleep before a shift or finally sitting down to try a new skincare routine on a quiet Sunday.

I talk about products the way I'd tell a friend: what actually worked, what felt like a waste, and why sunscreen is non-negotiable no matter what the weather says. My audience — my amigas — comes back because the conversation feels real. They know my husband Chris, my fur babies, my dry skin struggles, and my K-beauty obsessions.

This space has grown into something I'm genuinely proud of. I'm building it post by post, shift by shift, and every brand that's trusted me with their product has become part of that story. I don't take that lightly.

Creator Profile

@jgaonaxo
@jgaonaxo
Platforms Instagram · Tiktok · Tiktok
Niche Beauty and skincare GRWM routines
Audience 5.0K followers
Content Pillars 4 active
Contact jessicagaona1619@gmail.com

What I Create

Content Pillars

Focus Pillar

GRWM: Real Routines + Soft Glam

This is where beauty meets the reality of a full life — early alarms, tired eyes, and still showing up glowing. Jess's get-ready content is her most consistent engagement driver because it frames products as genuine solutions, not just aesthetics. Your brand can become part of the morning ritual that her audience treats as self-care, which means they're not just watching — they're taking notes.

5-minute de-puff routine before a 6am caregiver shiftSoft glam look built entirely on under $20 productsGetting ready for a date night after a long work weekGRWM: when you're tired but still want to feel put together
0.262 engagement across 44 posts
01 0.224 engagement across 53 posts
Honest Reviews & Routine Edits

Jess's audience trusts her because she doesn't oversell — she tests, she reacts, and she tells the truth. This is where her product opinions carry real weight: viewers come specifically to hear whether something is worth buying, especially when they're watching their budget. This is where your brand earns a place in someone's actual routine, not just their algorithm.

Keep vs. pass: testing three drugstore mascaras back to backIs this K-beauty toner actually worth the hype?The sunscreen that finally doesn't pill under makeupRating every moisturizer I've tried for dry, sensitive skin
02 0.182 engagement across 98 posts
Life Lately: Soft Lifestyle + Personal Updates

Jess's lifestyle content is the connective tissue that makes her feel like a person, not a channel — and that's exactly why it builds the kind of trust that makes product recommendations land harder. When your brand appears in this context, it shows up as part of a real life, not a sponsored moment. This is where audiences form lasting affinity with the things she uses and the choices she makes.

A week in my life as a private caregiver and part-time content creatorThings that got me through a hectic week (including my fur babies)Marriage check-in: celebrating four years with ChrisPhoto dump: the little things that made this month feel good
03 0 engagement across 1 posts
Routine Lab: 30-Day Results (Skin, Hair, Gym)

For brands looking for documented, time-stamped proof of a product's real-world performance, this format delivers something most sponsored content can't — a before, a during, and an honest after. Jess's audience already follows her fitness and skincare journey with genuine curiosity, making this the right home for brands that stand behind their results and want a partner who will show the work.

30 days of the same morning skincare routine — here's what changedTesting a new protein and tracking my energy through caregiver shiftsOne month of consistent gym check-ins: the real updateHair repair challenge: can this mask actually fix bleach damage in 30 days?

Ready to Work Together

If something here feels like the right fit, I'd genuinely love to hear from you — reach out and let's figure out what we could create together.